MS, Marketing Analytics
at California State University - East Bay

In the ever-evolving landscape of marketing, change is not merely a constant; it's a driving force. Digital technologies have fundamentally reshaped marketing theory and practices since the new millennium. To stay ahead in this dynamic arena, the Master of Science in Marketing Analytics (MSMA) program was born. Our mission is simple: to empower students to thrive in a digital and data-rich marketing environment.What is the MSMA Program?The MSMA program is STEM-designated and tailored for students with a singular goal – to excel in the field of marketing, where data and digital innovation reign supreme. This program equips students with deep expertise in marketing analytics, enabling them to shape business strategies through data-driven decision-making. Our program is meticulously crafted to provide advanced and highly sought-after training in the realm of digital marketing and analytics.