BS, Marketing Analytics
at Liberty University

Companies of all sizes use marketing campaigns to reach clients and consumers. But how can they be sure their marketing strategies are effective? The answer: market research analysts.Market analysts evaluate the success of marketing initiatives. They look at data from many different platforms — including websites, social media, mobile apps, and emails — to determine whether a company is meeting its advertising goals.If you want to help businesses improve their marketing tactics, Liberty’s online Bachelor of Science in Business Administration (BSBA) and Data Analysis – Marketing Analytics degree can help! Our program can equip you to analyze and assess your company’s marketing performance. You’ll also gain core business skills that will be useful in a wide variety of careers.