MS, Marketing Analytics
at California State Polytechnic University

The digital economy is revolutionizing the way companies market their products and services and how market research is conducted.The Digital Marketing Master of Science program at Cal Poly Pomona equips students with knowledge in digital marketing and marketing analytics to inform firms' strategic marketing planning and enhance marketing, whose execution is critical in the digital economy.Cal Poly Pomona’s Master of Science in Digital Marketing program is STEM-designated. Our curriculum balances the graduates' digital marketing implementation skills with modern data science skills as well as traditional marketing research methods so that our graduates are fully ready for various jobs on either the digital marketing side or marketing analytics or both.