BSBA, Digital Marketing and Analytics
at Shippensburg University

The Marketing, Digital Marketing and Analytics Concentration, BSBA provides a business-administration foundation coupled with a focus on contemporary marketing management practices. Due to the flexible design of the curriculum, you have the opportunity to tailor a program of study to best fit your individual career goals.The digital marketing and analytics concentration focuses on the digital and social media components of modern marketing, as well as the techniques used to analyze the large amounts of data collected and used in digital marketing. Marketing is a field focused on facilitating satisfying exchange relationships, which is at the heart of business.