Overview
Designed for marketing professionals or those entering the field, participants will work with real-world data and intelligence to develop plans that drive growth by aligning campaigns with consumer needs. The program’s balanced blend of analytics and digital marketing content ensures that students achieve proficiency with useful tools and techniques.This STEM-designated, affordable and flexible 30-credit program will provide you with an immersive educational experience, so you can acquire the confidence to put what you learn into practice in the real world. An additional benefit to our students is the opportunity to receive an application fee waiver (with attendance at an information session) and there is no GRE or GMAT required as part of the application!