Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com

All the responsibilities we'll trust you with:

INFLUENCE SALES STRATEGY & PLANNING

Support the development of retail selling strategies based on shopper purchase behavior (Numerator) combined with POS data (Circana), DIY research tools (Numerator Trigger Surveys, Suzy), and custom research projects Assist with providing Sr Manager and Manager(s) of Shopper Insights inputs that support the annual Business Planning process, such as Monthly Insights Call, Quarterly Shopper Scoop, Year End Review, Annual Insights Kick-off, & Annual Customer Planning Assist with ongoing ad-hoc and custom research projects from pulling data to deck development to presentation Provide input into DIY research projects, program surveys, and report results using Numerator and Suzy Identify opportunities to provide standardized reporting or improve reporting using available data sources

CAPABILITY & TOOLS

Become an expert in Numerator and DIY research tools (Suzy, Appinio, MetrixLab) including application & interpretation of metrics and tools to develop meaningful & actionable insights. Manage day to day requirements within Numerator and Suzy to optimize investments (provide new item inputs, provide inputs for custom groups, manage quarterly profiles) Manage Red Bull’s ‘center of excellence’ for all Shopper Insights tools and information for everyday access by Shopper Insights, Category Management and Shopper Marketing teams. Track Macro Trends and provide summary reports of key industry reports (i.e. Mintel, Trend Spotter) Provide inputs into identifying knowledge gaps and work with vendor partners on the execution of projects to fill those gaps.

STAKEHOLDER MANAGEMENT & ALIGNMENT

Collaborate with Shopper & Category Insights and Category Development teams to provide insights support as needed. Communicate insights to all levels of the organization on a regular basis through monthly call schedules, user group communications, and internal presentations. Build and leverage relationships across Insights, Sales and Marketing organizations to support consistent insights communications and to share best practices and resources. Primary point of contact for CDMs. Primary contact for 2-3 cross-functional partners (i.e. On Premise, Trade Marketing, Distribution, Product Marketing) to align on business initiatives, potential research projects and how to best leverage initiatives Provide ad-hoc insights support as requested by internal stakeholders. Primary point of contact for region Category Analysts and Specialists. Support development and distribution of training curriculum for internal users of Numerator Panel data in a live training session

Your areas of knowledge and expertise that matter most for this role:

Minimum 2+ years related work experience required, preferably in CPG/FMCG
Experienced in Microsoft Office Suite including Excel, PowerPoint, and Word.
Enjoys creating presentations that tell a story and the ability to integrate multiple tools to solve problems.
Experience with Shopper Panel and/or Loyalty data and/or quantitative and qualitative research methodologies
Knowledge of syndicated data (Circana, Nielsen, etc.) or other sales data
Ability to analyze results, interpret results, support recommendations, and develop presentations.
Strong oral and written communication skills; comfortable presenting to others across all levels of the organization
Ability to manage multiple tasks simultaneously.
Self-starter, detail oriented, highly organized