Find your way outside. #GetOutThere using AllTrails and discover trails that fit your nature.

AllTrails is the most trusted and used outdoors platform in the world. We help people explore the outdoors with hand-curated trail maps along with photos, reviews, and user recordings crowdsourced from our community of millions of registered hikers, mountain bikers, and trail runners in 150 countries. AllTrails is frequently ranked as a top-5 Health and Fitness app and has been downloaded by over 55 million people worldwide.

What You'll Be Doing:

• Empowering the team with actionable insights about our users and their behavior, to support acquisition, engagement, retention, and monetization initiatives
• Analyzing business trends and understanding drivers
• Formulating and proving or ruling out hypotheses of business drivers, acting as a proactive partner to the marketing team
• Sharing findings, insights and recommendations across the broader organization, including to executive stakeholders
• Standardizing reporting metrics based on key business objectives
• Monitoring KPIs, flagging potential performance improvements to the team early and often, and keeping the team informed of progress
• Working with the lifecycle team to build experimentation test plans and readouts on experiments to drive user engagement, with particular focus on email, push notifications, and in app messaging
• Identifying technical and strategic gaps in our analytics infrastructure and proactively driving best-in-class solutions
• Developing an attribution strategy including MMM and MTA

Requirements:

• 4+ years of work experience in statistical or data analysis for B2C teams
• Experience working with a digital marketing analytics team
• Proficiency with SQL
• Proficiency in creating, maintaining, and supporting data visualizations and interactive dashboards with tools like Looker
• An understanding and excitement in building out optimized tables and views in a Data Warehouse/Marts
• Strong attention to detail, analytical, and a problem solver
• Experience with UTM tracking and attribution approaches
• Experimentation experience
• Expert communication skills, including the ability to persuade and inspire, a knack for breaking down complex concepts, and a proactive attitude towards knowledge sharing

Bonus Points:

• Functional experience in Google Analytics
• Experience with Braze or other similar tools
• Experience with analytics platforms such as Amplitude or MixPanel
• Experience with modern Data Warehouses like BigQuery, Redshift, or Snowflake
• Experience with transformation tools like dbt or Dataform