Integra Beauty is an incubator of brands and talent. With some of the most innovative and disruptive brands in the consumer goods space, Integra is a family of entrepreneurs focused on bringing positive change to the world of branding.

About The Role

• We are looking for a Senior Data Marketing Analyst to join our tech and engineering teams to support Integra's e-commerce brands. In this role you will help analyze the company’s data, manage data analysts and engineers.

Our Core Competencies

Action – takes the organization to the next level
Results – drives progress and excellence
Intellect – applies knowledge and wisdom
Adaptability – values change and complexity
Decisiveness – acts swiftly, with purpose and integrity
Motivation – promotes inclusion and accountability

Responsibilities

• Governance of the company’s marketing data. This includes designing data architecture and collaborating with development teams, systems and vendors so that data is captured correctly to be used for intended business purposes
• Maintain documentation of data sets and educate team members of their proper use to democratize data across the organization
• Manage data analysts and engineers, conduct 1:1’s and performance reviews
• Manage data ETL projects
• Provide actionable insights through statistical analysis to support marketing objectives
• Develop dashboards and reports using analytical systems as well as SQL language, to support marketing operations and the business
• Marketing persona development through both quantitative and qualitative measures
• Customer feedback survey design
• Demonstrate expertise in reporting tools like Tableau, Amplitude and with SQL querying language
• Develop a subject-matter expertise with company data sets. Maintain documentation of company data
• Ensure reporting data is valid

Qualifications

• 5-7 relevant experience
• Minimum 2-3 years experience in E-commerce business
• 2-3 years leading preferred
• Must have SQL Querying experience
• Must be able to validate data
• Experience and expertise with reporting tools (Amplitude, Google Analytics, Shopify, Tableau, FullStory, Optimize, etc)
• Strong communication and presentation skills
• Experience with A/B Testing hypothesis creation and measurement
• Experience with analyzing acquisition and retention channels
• Experience with statistical analysis methods