𝐓𝐨𝐭𝐚𝐥 𝐖𝐢𝐧𝐞 & 𝐌𝐨𝐫𝐞 𝐢𝐬 𝐀𝐦𝐞𝐫𝐢𝐜𝐚‘𝐬 𝐖𝐢𝐧𝐞 𝐒𝐮𝐩𝐞𝐫𝐬𝐭𝐨𝐫𝐞®—the country‘s largest independent retailer of fine wine. Founded in 1991 when brothers David and Robert Trone opened our first wine store in Delaware. Since then we have grown to 249 stores across 27 states and continue to open on average 15 stores each year!

Our typical store carries more than 8,000 world-class wines from every wine-producing region in the world. In addition, Total Wine & More carries more than 2,500 beers, from America‘s most popular beers to hard-to-find microbrews and imports, and more than 3,000 different spirits from every price range and category. Total Wine & More is committed to having the lowest prices on wine, beer, and spirits every day.

𝐎𝐮𝐫 𝐬𝐭𝐫𝐞𝐧𝐠𝐭𝐡 𝐢𝐬 𝐨𝐮𝐫 𝐩𝐞𝐨𝐩𝐥𝐞. We are always looking for motivated, talented people who are interested in working for a company with an entrepreneurial spirit and a passion for providing best-in-class service. Our retail stores and corporate office (called the Store Support Center) provide opportunities for career growth and advancement. We strive to ensure that all Team Members feel that they are a part of the business, as they are valuable resources to our guests, co-workers and communities.

Whether you are new to the world of wine or a great wine enthusiast, we are dedicated to bringing you the 𝐓𝐨𝐭𝐚𝐥 𝐖𝐢𝐧𝐞 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞!

Description

Total Wine & More is looking for a Senior Analyst, Digital to help us drive decisions and actions through data and insights. This role is suited for experienced analysts with a test & learn mentality, passion for discovering insights and, eagerness to drive growth and brand awareness. It involves the ability to identify opportunities to enhance customer experience, site engagement, and conversion, and then lead the communication and data-driven recommendation to business peers and leaders across the company. You will report to the Manager of Digital Analytics.

You will:

Partner directly with business stakeholders across departments to meet their digital data and analytics needs.

Produce, set-up, and measure testable hypotheses related to customer acquisition / retention, micro and macro conversion, user experience and profitability through A/B testing, optimization, and results presentation.

Manage reports and dashboards that derive insights from customer shopping and purchasing behavior.

Support the measurement strategy and analysis for important projects aiming to improve essential business objectives.

Identify challenges and opportunities for improvement through data analysis to make strategic recommendations.

Bring decision-driving information to each of the product agile teams to support the product and optimization roadmaps.

Connect insights from multiple sources of data to provide creative perspectives.

You will come with:

Bachelor's Degree

4+ years of experience as an analyst in a corporate or consulting environment

Proficiency using web analytics tools such as Adobe Analytics, Google Analytics to do funnel analysis and measure browsing activity.

Experience and interest in A/B Testing – including hypotheses-generation, test set-up, analysis and presentation of results.

Proficiency using Business Intelligence Tools (Tableau, Power BI, Looker, MicroStrategy, Domo, etc.) to create dashboards and tell stories with visualizations.

Strong experience using SQL or Python to pull and manipulate data.

Experience working with relational databases.

Experience working in digital analytics – specifically in retail or eCommerce.