Ingenio is the world’s largest media and marketplace platform dedicated to helping a diverse global community find the light. At Ingenio, this is our mantra, goal, and genuine hope. Light is levity, joy, and wonder; it is also clarity and calm. It enables us to see the world with empathy and compassion, which informs how we approach our work with our customers, advisors, and employees as we create a more resilient world.

By supporting thought leaders in spiritual and wellness practices over two decades, Ingenio provides a trusted foundation in this modern transformational age where evolving technologies fuel renewed interest and innovation in emotional and spiritual health. Our curated offerings encompass a wide array of holistic traditions, allowing for easy, stigma-free connection and accessibility for our users to discover their best selves.

Inclusive, accessible, and essential, Ingenio is home to a trusted community of advisors whose passion is guidance, connection, and support. Each works with their unique gifts to provide advice and wisdom, helping to answer life’s most important questions. Simply, Ingenio provides a modern compass for navigating this era of awakening.

Are you ready to bring more wonder into the world? Find the light at Ingenio.

We are seeking a Senior Data Analyst to join our flagship marketplace brand, Keen. The ideal candidate is an experienced analyst with a wide breadth of experience in marketing and product analytics.

The Senior Data Analyst will bring rigor and data driven recommendations to our Marketing, Product, Advisor, and Customer Service teams in pursuit of cost-effective user acquisition, retention, and monetization. The analyst will proactively analyze performance data, create appropriate models & metrics, and interpret operational trends. The role requires effective and concise communication of findings and recommendations to functional managers and senior executives.

Please note: This role will be required to be in our SF office at minimum 2x/week (Tuesdays & Wednesdays)

What you’ll be doing:

• Partner with counterparts in marketing, product, engineering, and customer service to advance the Keen roadmap and optimize customer journeys
• Be the authority on the source data used to segment users, track marketing campaigns, assess marketing effectiveness, and model expected customer lifetime value
• Actively monitor and enrich Tableau dashboards to surface relevant insights about user behaviors affecting acquisition, retention and monetization.
• Proactively explore transactional data to surface insights and influence improvements to product and marketing
• Champion a test and learn mindset by generating hypotheses, designing AB tests, and rigorously interpreting statistical results
• Recommend changes to matching algorithms that maximize conversion rates and CLV
• Lead ad hoc analysis as part of diagnostic exercises and to estimate the impact of changes to marketing strategies and product features
• Clearly communicate findings and actionable insights to teammates and executive leadership

What you’ll need to be successful:

• Bachelor's degree required in math, stats or related quantitative analytics fields
• Master’s degree preferred
• 5+ years of broad financial, marketing, and/or product analytics experience
• Proven ability to frame and solve problems by extracting insight from raw data
• Proficient with SQL and at least one BI reporting tool (Tableau preferred)
• Knowledge of marketplace dynamics and ecommerce metrics
• A curious mind and exceptional critical thinking skills
• Desire to learn new tools as needed: Iterable, Optimizely, Mix Panel, GA
• Willingness to challenge the status quo, ask questions, and roll-up sleeves to get things done
• Ability to work cross-functionally with a wide range of skillsets – engineers to creatives
• Knowledge of python and Snowflake a plus
• Bias for action: Willing to take initiative, set a direction, and drive execution
• Data-driven: Others bring opinion, you bring data
• Influencer: An active and objective thought partner able to bring clarity amid uncertainty
• Structured: Systematic approach to framing and solving problems
• Customer journeys mapping experience
• Marketplace experience / ecommerce / online service