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KUOW is where the people of Puget Sound come together around the power of story. The largest NPR station in Washington, KUOW delivers an audience of about 400,000 listeners and 321,000 web visitors per month.

The station is operated by KUOW Puget Sound Public Radio (PSPR) under an agreement with the University of Washington, KUOW's licensee. PSPR was established in 1999 and is a private, nonprofit corporation governed by a community board.

The Digital Products division is a new and exciting team at KUOW tasked with transforming KUOW into a regional digital media powerhouse. The division is recruiting for a Senior Data Analyst in a Temporary role projected to end 6/30/2024, with the possibility to extend based on department needs.

This Senior Data Analyst role is critical for KUOW as we build our data chops to become a data-driven organization. This role will drive value by helping define and optimize data collection and reporting strategies and systems for all of KUOW’s digital properties and initiatives.

Responsibilities

Define and build analytics and reporting systems and structures: (70%)

• Collaborate with leadership, product, engineering, marketing, ad sales, and other teams to define and implement data structure and requirements that enable complex reporting of first-party and third-party web, mobile, smart speaker, etc. KPIs focused on acquisition, engagement and conversion.
• Define and build KPIs and dashboards to democratize data and federate analysis across KUOW
• Establish a process and reporting method for A/B testing of configurations to determine new feature impact.

Monitoring and Presentation of findings and reports: (30%)

• Regularly monitor KPI performance to identify trends and potential issues.
• Collaborate closely with Digital Division leadership and stakeholders to prepare findings and trends.
• Present to leadership, including division heads and GM.

Qualifications:

• Bachelor's Degree in Math, Statistics, Engineering, or equivalent practical experience.
• 4+ years of experience
• SQL, R and or Python
• Experience with Google Analytics 4, Looker (or similar), Salesforce databases.
• A/B and Multivariant testing experience.
• Excellent listening, verbal, and written communication skills.
• A love of working with data and generating reports for key stakeholders and leadership.
• Comfortable with ambiguity and flexible.