Founded in 1994, the PlowShare Group is in the business of delivering social good outcomes. Our mission is to deliver those results and use them as a force in building trust between our country’s core institutions and the people that they serve. We do this by delivering messages of credibility and humanity to those in the most need of them within environments and entities that share in those values and are trustworthy. We deliver more than $1 billion in free, donated media annually to our clients through the distribution of Public Service Announcement (PSA) advertising. PlowShare also utilizes innovative media outreach strategies to develop custom programs tailored to each client’s goals, objectives and budgets. Furthermore, PlowShare has developed a number of exclusive media partnerships, as well as a Paid/Pro Bono hybrid model, which provides media placement control during periods where targeted visibility is required.

At the PlowShare Group, Analytics is a mission-driven practice. Not only are we providing best-in-class solutions in data and measurement, but we are motivated to change the world for the better.

PlowShare’s clients are in government, public service and non-profits – and every one of them has a specific aim. In Analytics, we share those aims, and we create insights that help make for stronger, more impactful organizations. While our core work includes media reporting, we also include business and brand intelligence reporting. Our goal is to deliver data-driven findings as a force in rebuilding trust between our core institutions and the people that they serve.

Reporting to SVP of Data Innovations, PlowShare’s Media Data Analyst will be responsible for the ongoing updating of various reports, while assisting in measurement planning, data strategy and insight creation. At Plowshare, transparency is key to our success and in this role, you will have the opportunity to apply your data and analytics experience to develop automated live dashboards and influence media planning and operations for clients and internal teams.

Key Responsibilities:

Collect and analyze media data from various sources, including social media, traditional media, and digital platforms.

Assist in the preparation of detailed reports and presentations for internal and external stakeholders.

Support the development and implementation of media strategies based on data insights.

Collaborate with the media team to optimize media campaigns and measure their effectiveness.

Utilize media analytics tools and software to extract meaningful data and insights.

Participate in team meetings and contribute ideas for improving media analysis processes.

Required Skills:

• Strong analytical skills with the ability to interpret complex data sets.
• Proficiency in Microsoft Excel, including advanced functions and data visualization techniques.
• Proficiency in Lookr Studio, Tableau, PowerBi or similar data visualization tools.
• Basic understanding of media metrics and key performance indicators (KPIs).
• Excellent written and verbal communication skills.
• Detail-oriented with strong organizational and time management skills.
• Ability to work both independently and as part of a team.
• Familiarity with media monitoring and analytics tools (e.g., Google Analytics, Adobe Analytics, social media analytics platforms) is a plus.

Preferred Qualifications:

• Prior internship or work experience in media analysis, market research, or a related area.
• Knowledge of digital marketing principles and practices.
• Understanding of social media platforms and their analytics.
• Experience with Google Ads, Campaign Manager 360, and other Google Marketing Platform tools.