Chime was created with the mission to make financial peace of mind a reality for millions of everyday people. We're one of the fastest-growing financial technology companies in the U.S., offering banking services that are helpful, easy, and free—because we want to profit with our members, not from them. Our model doesn’t rely on overdraft, monthly service, minimum balance, or other member fees—it just focuses on delivering member value.

How does Chime work? We partner with regional banks to design member-first financial products. This creates a more competitive market with better, lower-cost options for everyday Americans who aren’t being served well by traditional banks. We offer access to bank accounts with fee-free overdraft, provide members the chance to receive early access to their paychecks, help them improve their credit, and more!

We help drive innovation, inclusion, and access across the industry with one of the most experienced leadership teams in fintech guiding us along the way. We were recently valued at over $25.5B and we’ve raised over $1.7B in funding from leading investors including Sequoia Capital Global Equities, SoftBank Vision Fund 2, General Atlantic, Tiger Global, Dragoneer, DST, Coatue, Iconiq, Menlo Ventures and others.

Working at Chime means keeping our values in mind, putting our members first, and striving for long-term growth and success. To that end, we’re building an inclusive workplace where all perspectives and experiences are welcome on our team and creating an environment where every Chimer can thrive. If you’re passionate about applying technology to the challenge of making financial health a reality for everyone, Chime in–we want to hear from you! 💚

*Chime is a financial technology company, not a bank. Banking services provided by, and debit card issued by, The Bancorp Bank or Stride Bank, N.A.; Members FDIC.

As Marketing Data Analyst, you will have the opportunity to relentlessly leverage data, data science, experimentation, and analytics to understand how we can optimize our marketing and drive long-term growth. You will guide our measurement of marketing efforts across the marketing funnel. You will lead the measurement and evaluation of our marketing activities to drive a greater understanding of our ability to impact brand health and ensure we continuously improve the efficiency of our marketing investments. Because you are passionate about causation, attribution, and incremental lift - understanding not only where our marketing efforts have been successful, but why.

Responsibilities

• Foster a data-driven, test-and-learn culture with your passion for telling stories with data - not only surfacing marketing and lifecycle insights but also presenting those insights and recommendations to a variety of levels within the organization, including executives, to inspire change.
• Proactive, high degree of ownership, focus on simplifying and helping us develop the right narratives to advise Marketing strategy.
• Be passionate about causation, attribution, and incremental lift - measuring the marginal benefit against marginal cost/efforts of our marketing efforts.
• Be a strategic partner to marketers and is responsible for data integrity and attribution of our marketing campaigns.
• Cross-functional leader across Analytics, Marketing, Product, Data Science, and Data Engineering.
• Scaling beyond yourself and up-leveling the Marketing Analytics team.
• Own and build marketing predictive models to drive marketing efficiency across lifecycle, paid marketing, and integrated strategy.
• Partner with Marketing leadership in strategy development, goal setting, and budget planning.

Requirements

• You have an advanced degree in Quantitative Marketing, Statistics, Econometrics, Computer Science, Mathematics, or a related quantitative field.
• You have 7+ years of experience (post-internship) in Marketing Analytics and Growth Marketing (in FinTech, Banking, Lending or Credit, a plus).
• Experience in analytics and technical leadership. You are a practical problem solver with the ability to work with both technical and non-technical partners.
• Experience guiding technical best practices, leading cross-functional technical initiatives, and experience working with data engineering, DSML, and MarTech.
• You are an encouraging leader who delights in applying experimentation / AB testing, statistical analysis, and other data science techniques to understand how you can optimize marketing efforts to drive engagement and retention.
• Expert in deep dives into causation, attribution, incremental lift, and multi-touch attribution across the customer journey.
• Deep knowledge on key marketing channels (TV/OTT, Search, Social, Programmatic, and offline) and experience with MMM and MTA measurement solutions.
• Experience measuring site analytics, content, and SEO and using site analytics to develop insights to guide site strategy.
• You understand how to surmount the outstanding challenges of providing a unified view of the customer journey from various marketing campaign origins to web / app enrollment.
• Skilled in statistical programming (Python or R) and big data manipulation in SQL; (a plus to have experience building predictive models)