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Lead Data Analyst at MediaAlpha

Lead Data Analyst

@

MediaAlpha

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Posted on: 
February 19, 2023
Status: 
Expired
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Summary of the Lead Data Analyst job at MediaAlpha

MediaAlpha is hiring a Lead Data Analyst with 5 - 10 years of experience. Based in United States - Los Angeles, CA and with Hybrid ways of working. The expected salary range for this role is $120,000 - $200,000
About MediaAlpha

MediaAlpha uses technology and data science to help businesses optimize their customer acquisition efforts.

Our customer acquisition solutions are designed to reach consumers shopping within high-consideration categories such as property & casualty insurance, health and life insurance, personal finance, travel, education and more. Whether you’re looking to generate demand or get the most from the shoppers that come to you, we can help you maximize the value of every consumer interaction.

Lead Data Analyst job description

We are looking for a Lead Analyst on the Analytics Team who will provide analytical support to multiple business units across the company. This individual contributor role will manage priorities and lead initiatives for the analytics team that tie into the company’s strategic goals. Core responsibilities include managing advertiser performance and optimizations, preparing, interpreting, and streamlining reporting, and creating and reviewing key performance indicators (KPIs) to provide strategic guidance across various business units.

Hybrid Schedule: in office Wednesdays

Responsibilities

  • Establish, implement, and iterate on advertiser campaign optimization best practices
  • Be a trusted expert across our business units to find opportunities to maximize revenue and profitability
  • Master the MediaAlpha platform’s tools and data
  • Help clients strategize, build, and execute campaigns and measure results
  • Provide consultative and strategic guidance for internal teams and clients
  • Build templates, tools, and dashboards to improve team efficiency and efficacy of analysis
  • Lead special cross-functional projects
Lead Data Analyst job requirements

Requirements

  • Strong analytical ability and experience synthesizing large and disparate data sets
  • Capacity to think critically and creatively, uncover problems, and propose solutions
  • Excellent written and verbal communication skills
  • Self-starter who takes initiative on all projects and strives to build and improve upon existing processes
  • Experience leading cross-functional projects and working with tech/engineering teams
  • Experience creating executive-level presentations
  • Proven track record of training and mentoring analysts
  • Strong Excel proficiency (pivot tables, vlookups, data manipulation)
  • Experience applying statistical techniques to real-world business problems (designing tests/experiments and evaluating results)
  • Strong SQL skills
  • Experience leveraging programming skills (Python, R, etc.) to build dashboards, automate reporting, build predictive models, and apply data analysis techniques at scale on huge datasets
  • 6+ years of work experience in a Data Analysis or similar role
  • Bachelor's degree required, preferably in a quantitative discipline (e.g., economics, business, finance, math, engineering, statistics) or commensurate experience

Preferred Qualifications

  • Experience with search, display, performance, and/or direct marketing
  • Experience with R Shiny and Shiny Server
  • Experience with Airflow
What we offer at MediaAlpha

The salary range for this position is: $120,000 - $200,000 year

Apply now

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Apply now

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What about the salary?

Average data analyst salary in the Marketing industry is $93,747.
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MediaAlpha

MediaAlpha

is hiring

Lead Data Analyst

Website:
Posted on: 
November 22, 2024

About Our Company

MediaAlpha uses technology and data science to help businesses optimize their customer acquisition efforts.

Our customer acquisition solutions are designed to reach consumers shopping within high-consideration categories such as property & casualty insurance, health and life insurance, personal finance, travel, education and more. Whether you’re looking to generate demand or get the most from the shoppers that come to you, we can help you maximize the value of every consumer interaction.

Job Description & Responsibilities

We are looking for a Lead Analyst on the Analytics Team who will provide analytical support to multiple business units across the company. This individual contributor role will manage priorities and lead initiatives for the analytics team that tie into the company’s strategic goals. Core responsibilities include managing advertiser performance and optimizations, preparing, interpreting, and streamlining reporting, and creating and reviewing key performance indicators (KPIs) to provide strategic guidance across various business units.

Hybrid Schedule: in office Wednesdays

Responsibilities

  • Establish, implement, and iterate on advertiser campaign optimization best practices
  • Be a trusted expert across our business units to find opportunities to maximize revenue and profitability
  • Master the MediaAlpha platform’s tools and data
  • Help clients strategize, build, and execute campaigns and measure results
  • Provide consultative and strategic guidance for internal teams and clients
  • Build templates, tools, and dashboards to improve team efficiency and efficacy of analysis
  • Lead special cross-functional projects

Requirements

Requirements

  • Strong analytical ability and experience synthesizing large and disparate data sets
  • Capacity to think critically and creatively, uncover problems, and propose solutions
  • Excellent written and verbal communication skills
  • Self-starter who takes initiative on all projects and strives to build and improve upon existing processes
  • Experience leading cross-functional projects and working with tech/engineering teams
  • Experience creating executive-level presentations
  • Proven track record of training and mentoring analysts
  • Strong Excel proficiency (pivot tables, vlookups, data manipulation)
  • Experience applying statistical techniques to real-world business problems (designing tests/experiments and evaluating results)
  • Strong SQL skills
  • Experience leveraging programming skills (Python, R, etc.) to build dashboards, automate reporting, build predictive models, and apply data analysis techniques at scale on huge datasets
  • 6+ years of work experience in a Data Analysis or similar role
  • Bachelor's degree required, preferably in a quantitative discipline (e.g., economics, business, finance, math, engineering, statistics) or commensurate experience

Preferred Qualifications

  • Experience with search, display, performance, and/or direct marketing
  • Experience with R Shiny and Shiny Server
  • Experience with Airflow

What we offer

The salary range for this position is: $120,000 - $200,000 year

Apply now
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