The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues:  the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.

The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

Essential Functions and Job Summary
The Data Fulfillment Analyst will be responsible for helping to facilitate the use of the NBA’s vast fan data, data strategy, and digital marketing and technology capabilities to enable our partners to use these assets to grow their business. The set of partners will vary greatly and will include those from the retail, strategic, content and marketing partnership spaces creating an opportunity to work with a diverse mix of brands and business. The ideal candidate is customer and project focused and enjoys the challenges of working across functions with team members from Data Strategy, Global Partnerships & Media, Direct-To-Consumer, Legal and Data Engineering. You will draw on your experience across digital marketing, data analysis and AdTech/MarTech to solve complex problems that drive value to both the NBA and its partners.

Major Responsibilities
• Apply subject matter expertise to develop and deliver digital marketing strategies and programs that accelerate customer acquisition, retention and brand awareness for partner data collaboration projects
• Consult with the Global Partnerships & Media team and with peers on the Technology & Platform Strategy team on the right mix of tactics to deliver the partners’ objectives (pre-sales)
• Lead the execution of tactics defined by the Global Partnership & Media team for each partner (post-sales)
• Lead the implementation of data cleanroom solutions including setup and configuration
• Provide support and guidance to internal and external stakeholders on data requirements and optimal implementation
• Collaborate with partners on data overlap analysis, segmentation and audience development
• Ensure marketable audiences are successfully onboarded to ad platforms (e.g., Meta, Google, etc.) for ad targeting
• Make optimization recommendations based on partner objectives and performance
• Manage project from start to finish to ensure that all facets of the partner agreement have been successfully followed
• Responsible for keeping a pulse on trends in marketing/ad technology and marketing operations

Required Education/Professional Experience
• 2+ years of experience working in AdTech, product operations, product management, or a technical marketing operations capacity
• Bachelor’s degree required

Required Skills/Knowledge Attributes
• Experience with CRM platform technology and data structures
• Demonstrated SQL skills required
• Proficiency with evaluating data in Microsoft Excel required with abilities to leverage statistical programming software (e.g., R) to manipulated larger data sets [preferred / a plus]
• Knowledge of clean room technology and data onboarding tools
• Understanding of how to use common tools to conduct measurement of marketing performance and how to communicate results to stakeholders with varying levels of expertise in data
• Expert at problem-solving and critical thinking
• Ability to successfully navigate cross-functional teams and prioritize across competing needs
• Strong written and verbal communication skills