Marketing Architects is an All-Inclusive TV agency that rebuilt the traditional agency model to help brands drive profitable growth. Founded in Minneapolis, Marketing Architects has spent more than 25 years building homegrown technology to solve TV's pricing, measurement and scale challenges. Learn more at marketingarchitects.com.

Hey statistics savants and math wizards − analyze this: can you look at a haystack of data and tease out the needles of insight? Do you love solving puzzles using logic and problem-solving skills? Do you crave an opportunity to blend your innovative mind with your love of data? Do you relish a future brimming with big data, AI and machine learning? If you are ready for an opportunity to tell stories with data that drive multimillion-dollar advertising decisions, then this is the opportunity you have been waiting for.

We’re an All-Inclusive television advertising agency with our home base in Minneapolis. However, you can work from anywhere that works for you including cities like Chicago, Atlanta, New York, Austin, Portland and more.

ROLE OVERVIEW
This intermediate-level role, reporting to the VP of Media Analytics and plays a critical part in supporting cross-functional teams across the organization. As a Media Data Analyst, you’ll be in charge of transforming data into actionable insights that drive media strategy. You’ll work with proprietary tools, predictive models and automation to optimize TV and streaming ad buys.

Your responsibilities will include:

Creating new metrics, tools, and models to inform Linear TV and Streaming buys

Implementing predictive modeling techniques, including machine learning and data science applications

Extracting key insights and trends from large datasets to drive strategic decisions

Supporting continued evolution of our propriety AI-powered media buying tool

Automating and enhancing current processes to increase efficiency

Working with cross-functional teams to implement data visualization (utilizing Domo, Tableau, etc.)

Conduct pricing efficiency analyses to maximize ad spend

Analyzing trends of the TV & viewership landscape

Providing insights from industry research​ to support strategic planning

QUALIFICATIONS
2+ years of data science or advanced data analytics experience, preferably in TV advertising.​

Experience using Excel to clean, manipulate, analyze and visualize data.​

Proficient programming in SQL and at least one additional programming language (R, Python, SAS, etc.)​.

Confidence in presenting and debating data-driven insights.

Expert-level skills in at least one data visualization tool (Tableau, Domo, etc.).