Summary of the Data Analyst, Marketing job at Outschool

Outschool is hiring a Data Analyst, Marketing with 5 - 10 years of experience. Based in United States - Remote and with Remote ways of working. The expected salary range for this role is $150,000 - $180,000

About Outschool

Outschool is where kids love learning! Our innovative education platform offers engaging, small-group classes online. Outschool gives kids the unique opportunity to explore their interests in-depth with classes taught via live video by experienced, independent teachers.

In addition to working directly with learners and families, Outschool partners with companies to offer a unique benefit and with schools to significantly expand their enrichment, tutoring, and elective offerings.

With Outschool for Employers, employees can focus on work and themselves knowing their kids are engaged and exploring their interests in-depth through interactive classes taught live via video by experienced teachers.

With Outschool for schools, district and school leaders can offer unique elective classes or just-right small-group tutoring sessions without having to find the budget to hire hundreds of additional teachers.

Data Analyst, Marketing job description

About The Role:

The Data & Research team is key to the operational and financial success of Outschool. Our mission is to empower Outschool by identifying and tracking key metrics, developing models to guide operations, and delivering actionable insights. We are responsible for anchoring the company around metrics of business importance and advising partners around the company in making smart, data-driven strategic decisions.

At other companies, this role would be equivalent to a senior position. At Outschool we have decided to take an unconventional approach to titling that aligns with our values and is focused on impact above status. You can learn more about our titling philosophy here.

As a Data Analyst for Marketing and Supply, you will work with two key departments within Outschool. With the Marketing department (75% time), you will build metrics, models, dashboards, and analyses to guide marketing strategy and promote efficiency. With the Supply department (25% time), you will facilitate data-driven decisions to expand and support the population of world-class educators who offer classes on Outschool.

You’ll help shape Outschool’s strategy by sharing key insights, digging into some of our most pressing problems, and finding creative ways to use data to improve our products, services, and go-to-market motions. You’ll also have an opportunity to help us build out our data platform and culture, as we continue to grow rapidly both as a business and a company.

Core Responsibilities:

Maintain and improve Outschool’s multitouch attribution model (MTA)
Analyze and report on the efficiency and effectiveness of marketing campaigns across diverse channels
Collaborate with cross-functional teams to understand data requirements and develop analytical data models that align with business needs
Write efficient SQL queries to develop metrics, dashboards, and insights
Leverage dbt (data build tool) to transform and organize complex data sets, ensuring data quality and consistency
Assist in designing, building, and maintaining scalable data pipelines and workflows
Support the development of data visualizations and dashboards to present analytical findings and key performance indicators
Conduct data analysis to identify trends, patterns, and insights that can drive actionable recommendations
Help identify and resolve data quality issues, ensuring accuracy and integrity of the data

Data Analyst, Marketing job requirements

Desired Experience & Skills:

A bachelor's or master's degree in computer science, engineering, mathematics, statistics, or a related field, or equivalent experience
5+ years of professional experience in marketing analytics or data science
Knowledge of major marketing platforms (Google, Meta, TikTok) and the data they ingest and generate
Experience building and maintaining multitouch attribution models
Advanced SQL skills with experience writing complex queries (e.g. complex aggregations, window functions)
Knowledge of data modeling concepts and principles
Familiarity with data transformation tools (e.g. dbt)
Prior experience with data visualization tools (Looker, Tableau, Power BI, etc.)
Excellent problem-solving skills and attention to detail
Strong communication skills and ability to collaborate effectively in a small, scrappy startup environment
Growth mindset with a passion for learning and keeping up with emerging trends in data analytics
Bonus Experience & Skills:

Experience with a marketplace business
Experience with advanced data techniques for marketing (e.g. media mix modeling, incrementality testing)
Proficiency in at least one data-relevant programming language (Python, R, etc.)

What we offer at Outschool

Outschool Cares:
At Outschool, we believe that taking care of one another enables us to do our best work. To us that means:
Shared Financial Success: Competitive salaries, stock options, and investment plans that make saving for retirement easier.
Health & Wellness: Comprehensive health, dental, vision, disability, and life insurance coverage options for employees and their families. Our medical benefits include fertility and family planning coverage. We also provide employees with online access to coaching and therapy sessions.
PTO & Family Benefits: PTO and family leave enable our team to take the time that we need to recharge, relax, and spend time with family and friends.
Fully Distributed: We create a remote culture through expensable meals, virtual events, expensable home office setup, and internet allowance.
Lifelong Learners: Annual budgets to self-direct our professional development as well as DEI learning. There’s also a budget for employees’ learners to take classes on Outschool!
Community Impact: Outschool matches employee donations to established charities and has committed to support Outschool.org’s non-profit programs.