Summary of the Data Analyst, Marketing job at Underdog

Underdog is hiring a Data Analyst, Marketing with 3 - 5 years of experience. Based in United States - Remote and with Remote ways of working. The expected salary range for this role is $110,000 - $120,000

About Underdog

We’re the fastest-growing sports gaming company ever. Our mission is to build innovative games and products for American sports fans.

Founded in 2020, our team built three of today's most widely played fantasy games and successfully launched the largest contest in the history of fantasy sports: a $15M NFL Best Ball tournament -- and there’s a lot more to come!

Underdog’s modern tech environment and in-house product development allow us to continuously deliver the best experiences for our users.

Data Analyst, Marketing job description

About the role and why it’s unique:
As a Data Analyst II, Marketing, you'll be part of our Growth/UA analytics team, supporting our integrated media strategy across both digital and offline channels
Develop and maintain comprehensive reporting metrics to track performance across the full marketing mix including digital campaigns, TV, radio, OOH, and print media
Analyze acquisition funnels, user journey flows, and retention patterns to optimize CAC while balancing long-term customer value and payback targets
Create and maintain dashboards and visualizations that provide a unified view of marketing performance across all channels
Identify correlations between offline media initiatives and digital engagement/conversion metrics
Collaborate with marketing teams to provide strategic recommendations for cross-channel campaign optimization and budget allocation
Support the development of attribution models that account for both digital and offline touchpoints

Data Analyst, Marketing job requirements

Who you are:
3+ years of experience in marketing analytics across digital and/or traditional media channels
Strong SQL skills with the ability to query complex datasets and join multiple data sources
Experience with dashboard creation and data visualization tools
Familiarity with mobile marketing measurement platforms (AppsFlyer, Adjust, Branch, or similar DMPs)
Knowledge of offline media measurement tools and methodologies (iSpot, Nielsen, Kantar, or similar)
Understanding of key marketing metrics including CAC, LTV, ROAS, and multi-touch attribution models
Experience analyzing user acquisition campaigns across multiple channels, including the ability to identify halo effects from offline to online
Ability to work with time-series data to identify correlations between offline media flights and digital performance
Strong problem-solving skills with the ability to translate data insights into actionable recommendations
Excellent communication skills to present findings to both technical and non-technical stakeholders
Even better if you have:
Experience in the sports betting, gaming, or fantasy sports industries
Knowledge of A/B testing methodologies and statistical significance
Experience with Python, R, or other programming languages for data analysis
Familiarity interpreting the outputs of marketing mix modeling (MMM) or other advanced media measurement techniques
Background in geo-testing methodologies for media incrementally measurement
Experience working with cross-channel attribution solutions
Understanding of TV advertising metrics and measurement challenges
Background in cohort analysis and customer segmentation
Strong interest in sports

What we offer at Underdog

What we can offer you:
Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
16 weeks of fully paid parental leave
A $500 home office allowance
A connected virtual first culture with a highly engaged distributed workforce
5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents