Headquartered in Carlsbad, California, TaylorMade Golf is a leading manufacturer of high-performance golf equipment, golf balls, and accessories. TaylorMade has a history of innovative industry-leading products such as the groundbreaking Stealth 2 Carbonwood™ Drivers, TP5/TP5x Golf Balls and P·Series irons. TaylorMade’s technological advancements touch all sectors of the golf industry, including customization, visual technology seen in pix™ and Tour Response Stripe golf balls and digital experiences such as the MyTaylorMade+ app. A major force across the world's professional tours, TaylorMade has an unrivaled athlete portfolio that includes Tiger Woods, Rory McIlroy, Scottie Scheffler, Collin Morikawa, Nelly Korda, Brooke Henderson, Tommy Fleetwood, Dustin Johnson, Rickie Fowler, Charley Hull.

History:
In the spring of 1979 a golf equipment salesman named Gary Adams took out a $24,000 loan on his home and founded the TaylorMade Golf Company. He rented a 6,000 square-foot building that at one time housed a television assembly plant. Counting him, there were three employees and a single, innovative product: a 12-degree driver cast of stainless steel. This new metalwood looked and sounded different from a wooden wood, and most important, it performed differently. The clubhead's perimeter-weighting offered greater forgiveness on mis-hits, while the lower center of gravity made it easier to launch the ball in the air. Adams, the son of a golf professional, was adamant that TaylorMade clubs maintain ties to what true golfers perceived an authentic golf club should look and feel like. They were committed to combining innovation with authenticity, to always be passionate about the game, and pledged to be competitive - to work hard to establish itself and grow. These four tenets would take them far.

Since the creation of the first metalwood in 1979, the TaylorMade Golf Company has established a legacy of breaking from tradition to reach new thresholds of performance.

As part of the advanced analytics team, the Digital Marketing Data Analyst will be a key player on an innovative team that develops and provides actionable insights across the organization. This role is focused on helping our Digital Marketing and PESO (Paid, Earned, Shared, Owned) teams overcome challenges such as channel optimization, customer experience and campaign performance. The successful individual will conduct multiple tasks and projects simultaneously, maintain strong relationships with stakeholders, and own deliverables end to end.

Essential Functions and Key Responsibilities:

In conjunction with relevant global teams, create and standardize a global digital data reporting framework and KPIs.

Illustrate key trends and drivers through effective data interpretation and visualization.

Perform complex data analyses using a mix of external and internal customer data (customer traffic, purchase history, browsing history).

Create and improve upon existing performance and prediction methodologies.

Develop and build easy to understand channel attribution models, using advanced analytics methodologies to enable the impact of different strategic scenarios.

Interpret and validate model results and KPI’s to track model performance and business impact.

Measure the short and long-term impacts of campaigns on customer behavior.

Identification of gaps and opportunities for model improvements along with identification and validation of new data sources.

Run optimization scenarios to help provide marketing investment and allocation recommendations; provide insights on cost to acquire, value of digital engagement, and cross-channel impact of media.

Enable a service focused team approach and support via individual and team KPI goals.

Perform other related duties and assignments as required.

Knowledge and Skills Requirements:

Strong communications skills: both verbal and written, with the ability to explain complex concepts to non-technical audiences.

Experience of working within a marketing analytics/business intelligence function, marketing agency experience preferred.

Experience in analytics/data science and data visualization tools (e.g. R, SQL, Python, DOMO, Tableau, Excel, PowerPoint, Looker, BigQuery).

High level of experience working with Google Analytics.

Working knowledge of different data analysis techniques such as ANOVA, Multiple Regression, Principal Component Analyses, Decision Trees, Segmentation, Clustering, etc.

Ability to apply analytical techniques and translate findings into actionable business insights and recommendations.

High level of experience in measuring and analyzing online marketing campaigns including: organic and paid search, email, affiliate, display and social media.

Experience in working with website optimization tools for A/B and multivariate testing, e.g. Google Website Optimizer, Visual Website Optimizer, Optimizely, Maxymiser, Quantum Metric, etc.

Proven ability to perform in-depth analysis, synthesize results, develop stories, build strategies and make recommendations to business and technical leaders

Meticulous attention to detail and proactive nature.

Proficiency in Microsoft Office (Word and PowerPoint) with advanced skills in Excel data management

Ability to work across teams and manage priorities to accomplish multiple tasks is required.

Interpersonal skills suited to dealing courteously and professionally with cross-functional teams

Passionate about the golf industry

Education, Work Experience, and Professional Certifications:

B.S. in a quantitative or technical field, such as data science, mathematics, statistics, or business.

2+ years of experience of data analytics

Any hands-on attribution modelling experience, preferable.