U.S. Bancorp, with nearly 70,000 employees and $554 billion in assets as of December 31, 2020, is the parent company of U.S. Bank National Association, the fifth-largest commercial bank in the United States. The Minneapolis-based bank blends its relationship teams, branches and ATM network with digital tools that allow customers to bank when, where and how they prefer. U.S. Bank is committed to serving its millions of retail, business, wealth management, payment, commercial, corporate, and investment customers across the country and around the world as a trusted and responsible financial partner. This commitment continues to earn a spot on the Ethisphere Institute’s World’s Most Ethical Companies list and puts U.S. Bank in the top 5% of global companies assessed on the CDP A List for climate change action. Visit usbank.com for more.

As a Digital Analytics Analyst on the Digital Web Analytics & Tagging team, this individual will support digital analytics tagging from beginning to end from identifying KPIs, validating tags to developing reports and dashboards within Adobe Analytics. The analyst will sit at the intersection of our partners in the Digital Organization (digital product managers who are shaping the future of our platforms and interfaces for our four customer segments – consumer, small business, corporate and employee), our Technology partners (specifically our Adobe Analytics and Tealium teams who implement tags), and our Reporting & Analytics teams (responsible for assessing performance of our platforms and interfaces across our segments).

The ideal candidate will have a strong understanding and experience with implementation and usage of web analytics and tagging tools – primarily Adobe Analytics, Google Analytics, Tealium, Launch and others.

The Digital Enterprise Analytics team sits at the intersection of digital and data, a huge area of growth and importance at U.S. Bank. Come join a team whose mission is to run world-class targeted experiences and analytics to drive digital across the enterprise and to have fun doing it!

Responsibilites

• Understanding customer features and guide Digital product owners in thinking through the reporting that will be needed and then translate into necessary tagging implications across our digital platforms and interfaces
• Ensuring a consistent tagging approach that enables desired reporting
• Validating tagging and usability within both Adobe Analytics UI as well as raw clickstream data – during feature releases as well as any necessary regression testing
• Building reports within Adobe Analytics to enable the Digital Organization with initial insights surrounding platform or interface performance
• Liaising with the Reporting teams to ensure smooth delivery of ongoing/customer level reporting, analytics and insights
• Define business requirements for evaluation and selection of analytics technologies and integration of new data assets
• Play an active role with TOS engineers to ensure critical data is available, with quality in the proper platforms with clear SLAs
• Working effectively with, Data Governance, IT and risk partners to drive initiatives to completion
• Key member of agile team to identify and manage tagging issues or roadblocks through to resolution

Basic Qualifications

• Bachelor’s degree in a field or equivalent work experience
• Five to Seven years of statistical and/or data analytics experience

Preferred Qualifications

• Direct experience with analytics technologies such as Adobe Analytics, Google Analytics, Tealium, Adobe Audience Manager, Adobe Target, Acxiom, Tableau, SQL, Hadoop, R
• Experience with testing analytics tags end to end
• Experience with working in an agile environment
• Experience in the financial services industry is a plus
• Strong analytic skills with the ability to extract, collect, organize, analyze and interpret trends or pattern
• Demonstrated project management skills
• Effective interpersonal, verbal and written communication skills
• Hands-on knowledge of digital data including Adobe Analytics and raw clickstream
• Experience in identifying KPIs, developing reports and dashboards, and data visualization
• Adept in connecting requirements to technology, uncovering new uses of technology and defining product evaluation criteria
• Skilled in translating business questions into analytics requirements
• Demonstrated project management and organization skills
• Ability to work and thrive in collaborative work environment as well as independently to drive results
• Impeccable attention to detail, while being comfortable with ambiguity

If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.