Overview
The Master of Science in Marketing Analytics and Insights arms marketing and business professionals with the analytical skills they need to advance and build their careers. Our program will prepare you to interpret marketing data and generate ideas and recommendations for real-world business problems.Acquire the skills you need to build your career.Learn to use data insights to drive marketing strategy.Offer potential employers what they need—business recommendations.Study in one of the first STEM-based marketing analytics master’s degree programs in the U.S.