MS, Marketing Analytics
at University of Maryland

The Robert H. Smith School of Business Master of Science in Marketing Analytics (MSMA) program teaches you how to distill massive amounts of consumer data to help businesses engage with the right audiences and launch cost-effective campaigns that work. Our MSMA students are curious problem-solvers from diverse academic backgrounds who use their knowledge to help businesses make intelligent decisions informed by consumer trends.Smith’s STEM-designated MSMA program positions you to excel in business roles requiring knowledge in strategic marketing and back-end data analysis. Our program addresses the growing need for experts who can help companies identify what products and services their customers desire, how much they are willing to pay for them, and how to keep them engaged. We'll position you to provide intelligent solutions relevant to companies appealing to individual consumers or other businesses. An MS in Marketing Analytics also lays a strong foundation for those who wish to go on to a career in brand management or product management.