MMA, Marketing Analytics
at NC State University

Poole College of Management’s Master of Management with a concentration in Marketing Analytics (MMA) program equips working professional students with state-of-the-art data analytics techniques that focus not just on data handling, but also on leveraging meaningful data insights that increase return on investment (ROI) and drive growth. Graduates bring cutting-edge marketing strategies to the workplace that allow them to handle large amounts of data, use appropriate analytics software and modeling techniques, and implement powerful marketing strategies.