MS, Marketing Analytics
at California State University - Long Beach

The Master of Science in Marketing Analytics (MSMA) is a STEM designated program designed to provide students with advanced and highly demanded training.Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricingAcquire marketing research and analytics, statistics, forecasting, and modeling skills required to tackle real world marketing challenges in the era of Big DataLearn up-to-date, cutting-edge digital marketing and new media marketing practices through a set of digital marketing and social media courses