MS, Audience Analytics
at University of Florida

Our program provides comprehensive knowledge of consumer and audience research methods and analytics within the context of the media marketplace. The education and tools provided in this program will equip students for roles in a marketplace that is increasingly about data, whatever the sector. With so much data to analyze, companies are desperately looking for trained analysts with the expertise to produce competitive intelligence that can help them understand their customers and audiences better. In our program, we’re bringing left and right brains together. Data is only as useful as the person interpreting it, who can translate findings into actionable insights and “stories” for their stakeholders and companies. That’s why we train students not only to analyze and interpret data, but how to effectively communicate and present insights in verbal, written, oral, and visual form. The online Master of Arts in Mass Communication with a concentration in Audience Analytics includes 37 credit hours— 34 hours of coursework plus three final credits in the capstone course. The program curriculum is guided by an Advisory Board of top industry experts, with courses taught by industry professionals and University of Florida faculty. Full-time students can complete a master’s degree in as few as 16 months.