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Cepheid
is hiring
Senior Data Analyst, Marketing
About Our Company
Cepheid is dedicated to improving healthcare by pioneering molecular diagnostics that combine speed, accuracy, and flexibility. The company's GeneXpert® systems and Xpert® tests automate highly complex and time-consuming manual procedures, providing A Better Way for institutions of any size to perform world-class PCR testing. Cepheid’s broad test portfolio spans respiratory infections, blood virology, women’s and sexual health, TB and emerging infectious diseases, healthcare-associated infectious diseases, oncology and human genetics. The company’s solutions deliver actionable results where they are needed most – from central laboratories and hospitals to near-patient settings. For more information, visit http://www.cepheid.com.
Cepheid is proud to be a part of Danaher. Danaher’s science and technology leadership puts Cepheid’s solutions at the forefront of the industry, so they can reach more people. Being part of Danaher means we can offer unparalleled breadth and depth of expertise and solutions to our customers.
Together with Danaher’s other businesses across Biotechnology, Diagnostics, and Life Sciences, we unlock the transformative potential of cutting-edge science and technology to improve billions of lives every day.
Job Description & Responsibilities
The Marketing Senior Data Analyst will be responsible for applying data science principles and business analytics to drive marketing data analysis, inform marketing strategy and execution, and uncover new revenue and market share growth drivers. The role will oversee the entire data workflow, from data asset curation, integration, modeling, and visualization, to communication. Descriptive, predictive, causal, and prescriptive analytic techniques will be employed by this individual to deliver world-class decision support for the Americas Marketing and Commercial organization.
The position is part of the Analytics and Insight function within Cepheid’s Americas Marketing organization and will be located preferably in Santa Clara, California as a hybrid role. At Cepheid, our vision is to be the leading provider of seamlessly connected diagnostic solutions.
In this role, you will have the opportunity to:
- Maintain and develop data models and visualizations, provide insights to measure marketing performance, and identify trends, opportunities, and gaps in our existing marketing and sales efforts.
- Develop sales and marketing dashboards that crisply communicate key performance indicators (Power BI, Tableau, etc.) while establishing data connectivity, and improving data quality.
- Utilize complex programming and statistical analysis to extract and manipulate vast internal data and third-party vendor data generating insights and models that will boost customer targeting, retention performance, competitive opportunity probability assessment, and segment the market.
- Take complex data issues, methodologies, and analysis results and communicate them to business partners, including senior management in a meaningful, actionable, and understandable way.
- Participate in market research to glean market insights and serve as the lead go-to person for analytics and data science within the Americas Marketing organization.
Requirements
The essential requirements of the job include:
- Bachelor’s degree in field with 5+ years of related work experience (Computer Science, Business Analytics, Mathematics/Statistics, or Marketing Analytics background) OR Master’s degree in field with 3+ years of related work experience
- 5+ years of experience working with data visualization tools (e.g., Power BI)
- Solid experience in relational databases/data warehouses (e.g., Snowflake) and query languages (PL/SQL, T-SQL) is required.
- Robust knowledge of statistical analysis and statistical programming languages (R, Python, SAS, SPSS) is required.
- Exposure to marketing metrics like campaign ROI, funnel management, retention analysis, CRM, Digital Marketing Analytics, and SEO (Google Analytics, Adobe Analytics, Marketing Automation)
It would be a plus if you also possess previous experience in:
- IVD or life sciences industry experience preferred (or other highly regulated environment)
- Proven history of deployment of Machine Learning algorithms, or forecasting models including but not limited to OLS, CART, Random Forests, SVM, PCA, K-means, KNN, Logistic Regression, Naïve-Bayes
- Exposure to Big Data techniques and languages (Hadoop, Pyspark, Hive, Pig), infrastructure, Data Warehousing, and Metadata management (including data governance)
What we offer
Cepheid, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether it’s a health care program or paid time off, our programs contribute to life beyond the job. Check out our benefits at danaherbenefitsinfo.com.
At Cepheid we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, hybrid working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a hybrid work arrangement in which you can work part of the time at the Company location identified above and part of the time remotely from your home. Additional information about this hybrid work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for Cepheid can provide.
The salary range for this role is $103,000 - $154,533. This is the range that we in good faith believe is the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future.
This job is also eligible for bonus/incentive pay.
We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
