Rocket Money (formerly known as Truebill) is a leading personal finance app with a mission to empower people to live their best financial lives. We offer our 3.4 million members a unique understanding of their finances and a suite of valuable services that save both time and money -- ultimately giving them a leg up on their finanical journey. Members can manage their subscriptions, lower their bills, build budgets and automatically set aside money to reach their savings goals. We've saved our members $245 million and counting.

In late 2021, we were acquired by Rocket Companies (NYSE: RKT) for $1.275 billion with the goal of creating a centralized destination for consumers to manage their entire financial lives. As paying premium members more than doubled year-over-year in July 2022, we announced our new name, Rocket Money.

We're looking for a Lead Data Analyst to join our growing team. As a member of the Data team, you'll collaborate closely with our Directors of Growth Marketing and their teams to guide our analytics approach and how it is implemented. This will involve using your entire toolkit to measure online and offline performance, deepen our modern martech stack, and build tooling and frameworks to not only measure our marketing spend, but optimize to key company KPIs like ROAS, LTV, and conversion rate.

ABOUT THE ROLE 🤹‍♀️

• Be the expert on our marketing data. You will understand the intricacies of our ad platforms, MMP (we use Singular), and the various third parties we use and marry them together to produce a cohesive and actionable view
• Partner closely with our Growth (marketing) team to translate our business needs into data problems and help prioritize the work that we should undertake
• Help architect, plan, and implement how our team should approach analyzing marketing performance for new products (e.g. Rocket Card)
• Have a finger on the pulse of the changes that are happening in the marketing industry and what is state of the art. You’ll work with your Data and Growth teammates to continuously iterate and improve upon our approach to marketing data
• Help build and improve upon our analytics reporting (we use Looker)
• Collaborate with your data teammates in Analytics Engineering and Data Science; work with them to enhance our LTV + media mix models and further incorporate them into our decision making tooling
• Be an active participant in our code review process

ABOUT YOU 🦄

• You have 6+ years of experience in technical marketing data roles. You have deep experience with modern marketing tech (e.g. MMPs, Social/Digital platforms, SKAN)
• You have experience building a rough roadmap and executing on it. You are comfortable breaking down problems into tasks for yourself and others if help is needed, and making small adjustments to priorities as necessary
• You get excited by the idea of mentoring, as well as helping people deepen their technical understanding of how the data side of marketing works
• You understand what is possible, and what the limitations are of marketing measurement and experimentation in the online + offline spaces. You enjoy the challenge of balancing rigor with the realities of the business
• You are conceptually familiar with how LTV could be measured. You know how to think about marketing through an LTV/CAC or ROAS lens
• You have a strong SQL background. You are comfortable spinning up a quick analysis or proof of concept data model

Bonus points if:

• You have experience with our stack (Singular, Looker, dbt)
• You have prior experience as a media buyer or with an ad agency