Wiland is the marketing data company that leading brands and organizations trust to help them achieve their most important business objectives. Wiland’s audience and data products are fueled by the largest set of consumer spending signals ever assembled and the most advanced AI-enabled predictive modeling platform. The company serves as an industry innovator of targeted marketing solutions that have their foundation in consumer data ethics and privacy protection.

Wiland also has the largest donor database in America. By helping marketers and fundraisers analyze, enrich, scale, and activate their first-party data, Wiland enables them to run high-performing multichannel campaigns that produce maximum ROI.

Since 2005, Wiland has assembled the brightest minds, the best modeling platforms, and the most comprehensive, detailed consumer spending data to create profitable connections between brands and their ideal customers.

In addition to its reputation as a data-driven marketing leader, Wiland is also a company recognized for its culture of honesty, integrity, and transparency. Clients, vendors, partners, and consumers are treated with the utmost respect and kindness as valued stakeholders in the company’s success. Wiland has also received numerous top workplace designations and awards for excellence.

The Wiland View Product Data Analyst acts as a crucial link between IT and the Wiland View data business, focusing on optimizing the quality and understanding of both the source data and processes constituting the products. This role is responsible for researching, monitoring, and analyzing the product build and delivery technology to resolve issues, improve results, identify improvements or enhancements, and provide input into data product design and production systems. The core responsibilities include conducting detailed analysis of the data product “supply chain”, including both existing and proposed data sources and the processing applied to transform that data into products. The Product Data Analyst will be a detail-oriented, analytical thinker with strong communication skills, adept at problem solving, and proficient in the tools and technologies necessary to analyze and present data effectively.

Job Responsibilities

• Prototype new product ideas (e.g. new mover, new parent, brand propensities
• Identify potential new product development given available data and analytics
• Monitor trends and changes in the data, providing comprehensive reports
• Study and identify skews in the Wiland Data, and research supply chain to determine the source of the skews
• Profile potential new sources to determine incremental lift in coverage or quality
• Evaluate new sources for unique data to determine match capability and ultimate coverage in the product
• Provide second level support of reported issues, particularly those requiring data research

EDUCATION, EXPERIENCE, & QUALIFICATIONS

• Bachelor’s degree in Computer Sciences, Data Analysis, Statistics, Information Systems, or related field.
• 5+ years of related experience in consumer marketing data including demographics, interest data, transactional data, segmentation data, and modeled propensity data.
• Excellent written and verbal communication skills.
• Superior analytical skills.
• Superior organizational skills, attention to detail and ability to multi-task required.
• Ability to maintain a sense of urgency and thrive in a fast-paced environment.
• Proficiency with Microsoft Office including Word, Excel, PowerPoint and Visio.
• Knowledge of Wiland products and data is a plus.