Fieldpiece Instruments is the leading manufacturer of professional-grade tools for the HVACR industry, delivering quality instruments industry pros trust to help them do more, every day.

As the only company solely dedicated to creating tools and test instruments for HVACR professionals, Fieldpiece Instruments is an international powerhouse known for solving real-world industry problems with its rugged, feature-rich tools – precision-engineered for HVACR pros, by HVACR pros.

Incorporated in 1990, in Orange County, California, Fieldpiece Instruments was established with the core concept of delivering digital multi-meters that could be expanded through unique accessory heads for additional testing with a single instrument. Dedicated to extensive R&D, today Fieldpiece is known for full line of more than 200 products spanning meters, air flow, manifold, leak detectors, combustion, scales, A/C analysis and more. The industry leader extensively designs, engineers and beta-tests all products to guarantee the most innovative, durable and reliable products in the field.

Fieldpiece Instruments is hiring a CRM Analyst to play a critical role in designing and implementing our CRM solution to create a unified, cross-channel/platform view of our customer and grow customer engagement, loyalty, and retention. You’ll lead the MS Dynamics CRM & MS Click Dimensions Campaign Builder initiatives to build, optimize, improve, and maintain an integrated solution that combines customer data from a variety of sources/platforms. You’ll design and implement an efficient, cohesive solution with your expertise in technical requirements, system configuration, user requirements, and all related policies and procedures.

You’ll manage end-to-end CRM email marketing campaigns including audience segmentation and targeting, set-up, deployment, reporting and ongoing testing and optimization. You’ll support Sales and Marketing with quantitative analysis and data-driven insights.

Recognized as a Best Places to Work in SoCal in 2023, Fieldpiece has been delivering rugged, professional-grade, and feature-rich tools and testing instruments to HVACR technicians since 1990. Our goal is to understand and predict our customers’ needs, behaviors, and emotions and leverage those insights to design intuitive, innovative, and compelling products while ensuring a positive experience at every touchpoint.

The ideal candidate is strategic and tactical with a deep understanding of CRM principles, data cleansing/sorting/transfer, and customer segmentation. You have good data-storytelling skills to provide actionable insights to sales, marketing, and product development. You have the technical chops to design and implement a cohesive CRM solution that brings together from a variety of sources. You're results-oriented, innovative, and passionate about delivering personalized experiences that build engagement, loyalty, and long-term customer relationships.

Required Skills And Experience

• Bachelor's degree in data science, marketing, mathematics, or a related field.
• 3+ years of experience in data analysis and marketing with a focus on CRM and marketing automation platform optimization and database management. MS Dynamics and ClickDimensions preferred.
• Strong understanding of digital marketing channels, customer segmentation mechanisms, and their impact on customer engagement, conversion, and loyalty.
• Strong knowledge of CRM principles, strategies, and best practices, with a focus on customer segmentation and personalization.
• Excellent analytical skills with the ability to translate data into actionable insights and marketing strategies. Ability to use SQL and other tools to collect, clean, transform, manipulate, and analyze customer attribute data.
• Experience with A/B testing, segmentation, campaign optimization, and test-and-learn methodologies.