Fanatics is the ultimate one-stop sports fan destination that ignites and harnesses the passion of fans and maximizes the presence and reach for preeminent sports partners globally. Leveraging long-standing relationships with more than 900 sports properties, a database of 90+ million consumers worldwide and a trusted brand name, Fanatics is building the leading global digital sports platform, complete with offerings including e-commerce and licensed merchandise, physical and digital trading cards and collectibles, and online sports betting and iGaming.

The Fanatics family of companies currently includes Fanatics Commerce, a vertically-integrated licensed merchandise business that has changed the way fans purchase their favorite team apparel, jerseys, headwear and hardgoods through a tech-infused approach to making and quickly distributing fan gear in today’s 24/7 mobile-first economy; Fanatics Collectibles, a transformative company that is building a new model for the hobby and giving collectors an end-to-end physical and digital collectibles experience; and Fanatics Betting & Gaming, a mobile betting, gaming and retail sportsbook platform.

As a market leader with more than 10,000 employees, and hundreds of partners, suppliers, and vendors worldwide, we take responsibility for driving toward more ethical and sustainable practices. We are committed to building an inclusive Fanatics community, reflecting and representing society at every level of the business, including our employees, vendors, partners and fans. Fanatics is also dedicated to making a positive impact in the communities where we all live, work, and play through strategic philanthropic initiatives.

At Fanatics, we recognize that diversity helps drive and foster innovation, and through our IDEA program (inclusion, diversity, equality and advocacy) provide employees with the tools and resources to feel connected and engaged in who they are and what they do to support the ultimate fan experience.

We are seeking a talented and experienced Data Analyst to join our team focused on the Fanatics App. As a Data Analyst at Fanatics Betting and Gaming, you will be responsible for leveraging business intelligence and analytics expertise to drive insights and decisions in a product or app capacity in-house.

Responsibilities

• Utilize BI analytics skills to analyze and interpret full suite of app data including engagement, retention, conversion, sales revenue, and free-to-play (F2P) statistics within our Fanatics App + Betting and Gaming products and apps.
• Serve as the first hire in leading analytics for the new Fanatics App, taking ownership of all metrics and reporting, and driving insights and strategies to enhance user experiences and growth.
• Collaborate with cross-functional teams to identify key metrics, KPIs, and data sources for tracking and measuring product performance.
• Present key analytics and insights to leadership on a regular basis, thinking strategically to deduce insights and actions from the data.
• Develop and maintain dashboards and data sources using SQL, Tableau, Excel, Snowflake and Amplitude to provide actionable insights to stakeholders.
• Design and implement new dashboards and data visualization techniques to communicate complex data in a clear and concise manner.
• Generate weekly and quarterly business reports for leadership, highlighting key performance indicators, trends, and actionable insights.
• Stay updated on industry trends, best practices, and emerging technologies in data analytics and apply them to enhance our analytical capabilities.

Skills And Qualifications

• Bachelor's degree in Computer Science, Statistics, Business, Mathematics, Economics, or a related field.
• 2-4+ years of experience in a data analyst role, preferably for a consumer technology company or similar product-focused environment.
• Proficiency in SQL for data manipulation and extraction.
• Experience with Tableau for data visualization and dashboard development.
• Strong analytical skills with the ability to interpret complex datasets and draw actionable insights.
• Familiarity with Excel for data analysis and reporting.
• Experience with Amplitude is a plus.
• Proven track record of leading analytics initiatives and driving business impact through data-driven decision-making.
• Excellent communication and presentation skills with the ability to convey technical concepts to non-technical stakeholders.
• Ability to thrive in a fast-paced and dynamic environment, with a passion for problem-solving and continuous improvement.
• Must be okay with occasional travel.