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a4 Advertising
is hiring
Data Analyst
About Our Company
a4 advertising is an advanced advertising and data company that provides audience-based, multiscreen advertising solutions to local, regional and national businesses and advertising clients. a4 enables advertisers to reach more than 90 million U.S. households on television through cable networks, on-demand and addressable inventory across the U.S., and more than 45 million U.S. households through authenticated, privacy-compliant IP addressability supported by rich data sets and powerful analytics and attribution services in a simple, user-friendly way.
Job Description & Responsibilities
The Data Solutions Team is a core part of a4 Media. Our team incorporates data engineering, data management, data onboarding and data analysis into a singular group. We are the data specialists that ensure the highest operational efficiency of reporting and analytics within the organization.
The Data Analyst will be responsible for working with various data sets utilizing advanced scripting and SQL queries to support Data Solutions team initiatives including, but not limited to custom onboarding, custom segmentation, data quality and ad hoc requests. The Data Analyst will ensure compliance with Data Solutions team requirements by extracting data and performing data quality audits and analyses. Further, the Data Analyst will begin to apply statistical modeling and simple machine learning techniques under supervision, aiming to identify trends and insights that can inform campaign strategies and customer segmentation. This position will require interacting across teams, including Client Services, Data Management, Engineering and Product and will require the ability to effectively communicate often complex data analytics to a variety of audiences.
Responsibilities
- Work with large data sets in an advanced database structure (Google BigQuery, Snowflake, Redshift, etc).
- Write advanced SQL queries for data analysis and reporting, and build Python scripts for process automation and data modeling.
- Apply basic to intermediate data science methodologies, including statistical modeling and machine learning, to analyze data sets and uncover insights that drive strategic decisions.
- Actively research and stay informed about the latest trends in data analytics. Experiment with new methodologies and tools to enhance analytical capabilities and provide innovative solutions.
- Produce information/datasets which can be turned into client-facing materials for mid- to senior-management.
- Onboard and investigate data from multiple sources, identify and trouble-shoot issues that reside in first-party and third-party datasets.
- Document development of information, data architecture and process flows.
- Well versed with coding best practices and initiate implementation of such practices to close out any gaps and drive efficiency.
Requirements
Qualifications
- Bachelor's /Master’s Degree in Data Science/Statistics/Computer Science/Computer Engineering/Information Science/Mathematics or equivalent job experience. (Graduate degree in related field preferred)
- 1-2 Years minimum relevant working experience in a data driven environment required
- Strong SQL programming skills, data structure in relational databases, data manipulation and transformation knowledge required
- Intermediate proficiency programming in Python with a strong focus on data extraction, manipulation, and model testing
- Basic to intermediate knowledge of statistical modelling and machine learning techniques (such as hypothesis testing, regression, logistic regression, random forest, etc.)
- Advanced Excel, data visualization or dashboarding skills preferred
- Experience working cloud-based technologies, preferably AWS EC2 and Compute Engine etc. a plus
- Excellent communication and presentation skills with the ability to translate business objectives into technical requirements and communicate with various teams and stakeholders
- Excellent problem-solving skills, research-oriented mindset with a continuous desire to learn and apply new analytics methodologies
- Experience working in Media, Television or Digital Marketing, a plus
What we offer
This position is identified as being performed in/or reporting to company operations in New York State. Salary ranges are supplied in compliance with New York State law. Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in the posted location is $77,112.00 - $126,684.00 / year. The rate/Range provided herein is the anticipated pay at the time of hire, and does not reflect future job opportunity.
