Optimove is a customer-led marketing platform that empowers marketers to drive measurable growth by planning, orchestrating, and optimizing marketing programs that start with the customer instead of a campaign or product.

Optimove is recognized as a Leader by Forrester and IDC in the Cross-Channel Campaign Management and CDP spaces, and by its customers as a Leader in G2’s Customer Data Platform, Marketing Automation, Marketing Analytics, and Customer Journey Analytics categories. It is also a Top100 company to work for in Israel.

Optimove autonomously surfaces valuable customer engagement opportunities, orchestrates self-optimizing customer journeys, and accurately measures the incremental impact of all marketing interactions. With Optimove leading brands such as Staples, Papa John's, Entain, Family Dollar and Penn National maximize customer loyalty, retention, and lifetime value.