We exist to give you permission to be unabashedly yourself...unless you’re an asshole. Since 2015, we’ve made $25 Active Sunglasses for Anyone that are No Slip. No Bounce. All Polarized. All Fun. goodrs can be purchased directly at goodr.com; at our Los Angeles-based retail store, The goodr Cabana; and through leading national retailers like REI, Fleet Feet, Public Lands and more.

All of our products speak to the four Fs: Fun, Fashionable, Functional and ‘Ffordable, which make them perfect for running, beasting, biking, golfing, skiing, snowboarding or really anything active. goodr has received accolades from leading media outlets like Runner's World, Outside, Men's Health, Women's Health, Bicycling, and GQ, so we know we’re doing something right.