Beautycounter’s mission is to get safe products into the hands of everyone. We’re a beauty brand dedicated to radical transparency, and our Ingredient Selection Process sets a new standard for health and safety while ensuring our products are effective and beautiful.

As a direct retail brand, we distribute our products through relationship networks and online. Our social sales platform enables entrepreneurship and creates an exceptional business opportunity. The convenience of our ecommerce site serves as a comprehensive educational resource and allows customers to shop with us directly.

We’re committed to challenging the current industry, empowering people to make informed choices, and ultimately helping create a safer and healthier world for everyone.