Hallmark believes if you care enough you can change the world as we work to help create a more emotionally connected world in every life, every day.

Founded in 1910 by a teenage entrepreneur with two shoe boxes of postcards under his arm, Hallmark today is still family owned and privately held.

Headquartered in Kansas City, Missouri, and employing more than 20,000 worldwide, the company operates a diversified portfolio of businesses. The Hallmark Global business designs and sells greeting cards, gifts, ornaments and gift packaging in more than 30 languages with distribution in nearly 100 countries and 100,000 rooftops worldwide, including a network of company-owned and independently-owned Hallmark Gold Crown stores in five countries. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. Hallmark Media operates three cable networks – Hallmark Channel; Hallmark Movies & Mysteries; and Hallmark Drama – as well as Hallmark Movies Now, a subscription video on-demand streaming service. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. For more information, visit Hallmark.com.

The Insights & Analytics team provides powerful consulting along with key reporting and insightful analyses to the Hallmark Brand business. We focus on using data to understand our consumers, leveraging a vast number of sources to our advantage. We focus on complete storytelling to form an understanding of what has happened and use trends and analysis to drive future decisions. We are looking for motivated individuals who love exploring data to uncover hidden trends and developing new experiments to help meet our consumers where they are, with the right message, at the right time, and ultimately drive the business forward.

What Your Role Entails And How You'll Contribute

Hallmark is in the midst of a data analytics revolution, and we need a talented Sr Data Analyst to join our Insights & Analytics team. Hallmark’s mission is to inspire people everywhere to live a caring, connected life full of meaningful moments. We can only do that by understanding how people connect with those who mean the most to them. We are looking for someone who is energized by solving complex business problems that leverage a myriad of data and information. We’re looking for people who bring an inquisitive mind to solve complex business, analytics and statistical issues and have the necessary tools to take it to the next level.

Role

In this role, you will serve as a key analytics consultant across multiple marketing and loyalty teams and serve in an integral role by leveraging data and analytical thought leadership to develop solutions and tactics that benefit Hallmark and our consumers. Using the expertise in Hallmark’s data sources, you will:

• GATHER data from various sources utilizing tools such as SQL and R Studio
• ORGANIZE data utilizing tools such as Tableau and Excel.
• ANALYZE the data for insights and look past the numbers to uncover what’s meaningful. Identify trends, patterns, correlations, anomalies, and opportunities for growth.

Leveraging Solid Communication And Presentation Skills, You Will

• SUMMARIZE the data and your findings utilizing tools such as Tableau and PowerPoint.
• PRESENT your analysis and insights to both internal and external partners utilizing written and/or verbal communication skills. Adjust content according to your audience and simplify complex matters for broader understanding when needed.

Basic Qualifications

The following is required to be considered for this role:

• Bachelor’s Degree or 4 years of professional experience
• At least 2 years of professional data analytics experience
• At least 1 year of professional experience or academic training using at least one programming language (SQL, Python, R, Scala, Octave, SAS, MATLAB, or similar)
• At least 2 years of professional experience using at least one data visualization software (Tableau and/or Power BI)

Preferred Qualifications

Your resume application will stand out if you have:

• Bachelor's or Advanced Degree in one of the following fields: Business, Economics, Statistics, Physics, Math, Engineering, Economics, Finance, Data Science, Computer Science, Operations Research, Social Sciences, STEM OR a quantitative field
• Proven desire to combine rich business acumen and explore various data sources to uncover hidden trends and opportunities for the organization
• Solid communication skills, both written and verbal, coupled with strong organizational, planning and interpersonal skills
• Expertise in presenting to both internal and external business customers
• Proven track record of simplifying large and complex problems, working with multiple data sources and techniques, to uncover data-driven solutions and actionable insights that drive business results
• 3+ years of professional experience with Consumer, Marketing, and/or Loyalty analytics, including, but not limited to, consumer behavior analysis, loyalty program analysis, consumer profiling, multi-touch marketing attribution
• 3+ years of professional experience with Tableau or Power BI dashboard development and Tableau or Power BI for analysis
• Able to provide a GitHub, portfolio, or samples of prior analytics work and projects